Lately I’ve been fortunate enough to take on some really fun design projects. One of which was literally “for fun” and ended up working out for an upcoming event my husband and I have been involved in for a while.
For a few years now, my husband and some of our friends took on event planning gigs, one of which is a huge annual bash for Tri-Cities Boat Race weekend (kind of like Seafair for Eastern WA, but 100x crazier). The Grizzly Bar in the Pasco Red Lion hosts thousands of people for this huge nightlife event. It’s an indoor/outdoor event in their courtyard and inside the bar. I will admit, it gets pretty wild. Especially since most attendees come every year, and KNOW it’s the one night to party (after having drank all day long in the hot sun watching the races on the Columbia River). The hotel usually sells out AND the event tickets sell out each year within the first few hours of the event.
I’ve recently taken on all of their event photography (which has become one of my really enjoyable gigs). This year, my husband thought it would be fun if I took a shot at the event brand. So together one evening, we brainstormed some ideas for the event. The theme is “all gold everything” since it’s the 50th anniversary of the Boat Races. Through evolution, I came up with this! I love it, it’s classic and clean. Just my style, and I think it really speaks to the classic nature of the event, while also being a bit flashy. I’m really excited to see it used on more collateral, but right now, I’m loving it on the white marble. The minimalist inside me rejoices.
Tool used: Illustrator (what else would I actually use?! 🙂 )
[Update August 2015] See it in use!
[Photo template created and used for social media promos]
[Event poster, design by DJ ZLuck]
Check out the photography gallery from the evening here!
Andrea Guerra is a Seattle based freelance brand designer and portrait photographer. Contact Andrea to discuss your creative needs.
Clients who come as referrals from clients are always loved. You know they come to you after you’ve been talked up, and I always strive to provide superior service because someone put their neck out for me and my work. I will not disappoint!
So when Royal Roofing approached me for a redesign, I was thrilled. Their previous logo was showing it’s age. Since they were building a new facility, a rebranding was a great idea. Starting fresh in a new space.
Keeping with their red color scheme, and their request for a more minimal concept, the client loved the final result.
Photo courtesy of TriCityBusinessNews.com
Shayna from Shayna Lynn Photography came to me for a logo and watermark for her new business. As a fellow photog and graduates from the same highschool, I was excited to take the project on.
A few details to consider when constructing this brand mark:
Type of Photography. Shayna provides portrait photography and specializes in Maternity, Newborn and Family photography (she’s awesome!). So I wanted to create something that was feminine and soft, but crisp.
Use. This brand needed a full logo for use on cards/collateral and social media, as well as a similar mark for watermarking images. Again, something clean and almost minimalistic as details will get lost in the use of a watermark with transparencies, size, and quality when watermarked images were being uploaded to social media sites or websites.
Shayna. Of course, her business is an extension of herself – especially as a portrait photographer, where your business IS you as a brand. So I asked her about colors she loved, style, etc. She mentioned that she loves butterflies, and that concept resonated with me.
After tweaks here and there, she settled on this awesome choice:
I love designing event invitations and collateral because it’s almost endless creativity.
As an experienced event designer, I somewhat think of the collateral as a brand of it’s own, and the invitations set the stage for a successful “user” experience. I always aim to hook the attendees and excite them for their upcoming experience. Collateral included the invitation, website hero image, and all the other touches on social media, in-office publications, and eNewsletter teasers.
This particular event was a lot of fun. I found a wonderful winemaker based in my hometown (my Mom is a wine club member), to do a wine blending event. Since the event took place in February, I did a play on winemaking-matchmaking for the Valentine flair. Each guest had a place setting (themed as well!) with five wine glasses, four full of different varietals from the winemaker.
Guests would then use a syringe to blend the varietals. After the event, I had the winemaker bottle the “winning” blend and shipped them out to the guests.
After the event, I also announced the winning blend and its “recipe”.
Overall a successful and fun event with an awesome brand.
Each year, a firm I work for does a large event for all of the clients. (During the day, I work here as a markeing professional and do all sorts of fun things like social media and website management, event planning, marketing communications, and many other marketing and brand projects.)
In the hopes of making finance and wealth management (an often dry topic) fun, we make the events fun. It’s all about building genuine relationships with clients through fun experiences.
Each year, I get to design invitations and develop and overall event brand. The invite is the clients first taste for the event experience. For 2013, we found an inspirational speaker, Bob Goff. His message was to enjoy life and that love is not just a feeling, its a verb. Love Does. His book, by the way, is a great read. It’s made of chapters that are individual stories from his life experiences. Definitely brings some inspiration to life!
Anyway, the event was at the Woodland Park Zoo, and thinking of the message Bob would be providing (and his use of balloons throughout his book), I created this colorful brand: