Each year the firm I work for does their annual client event (see my post from last year), and this year was the year of illustration.
Illustrator is literally my favorite tool in the belt. This project really pushed my skills, and taught me many more. I used the gradient mesh tool for the background (l-o-v-e), and a lot of free handing with the pen tool.
The scene on the front was a play on the view and elements of the venue, Newcastle Golf Club, and a whimsical element of the pinwheels. Side note, I also made actual pinwheels which we stuck into potted plants as centerpieces. I wanted to bring texture to the pastel and creamy (heavy gradient) color scheme, so I added a layer of texture with a grunge image, and made the cool geometric pattern for added flair.
As wedding season draws to a close, wedding photographers and other wedding industry professionals have some breathing room (for a few months). To keep myself busy (never a dull moment!), I like to keep in touch with the design world and trends for the upcoming wedding season.
It’s a great time to look at fun new fonts for use in Save the Dates, Wedding Invitations, and other wedding collateral (like programs, menus, and thank you notes).
There’s so much that goes into creating a font, its truly a talent to have! I admire so many type designers, so when you see a fee for a font, PAY IT! It’s supporting these artists who develop so many amazing fonts – it’s not easy.
It’s a great soon to be classic, modern and clean font. Great for dramatic, yet not overly trendy designs; It’s definitely not something you will look at in 10 years and wonder what you were thinking. Also, it kind of speaks for itself from a design point. It can carry the design load. Meaning, you don’t need a bunch of illustrations on your piece – the font speaks to elegance and simplicity. Although, it still would go well with a fully designed piece. It might be great with a capitalized serif like Domenico, or a sans serif like Anke Sans.
Such a great sturdy, yet whimsical font. Perfect for floral illustrations (like shown). It shows an elegance, with a hint of whimsy – pointedly the light and airy curls – kind of elegant, yet not stuffy. Would be great paired with a sans serif like Transat.
Calling all Country-chic Brides! This beautiful font is perfect for your trendy mason-jar wedding. It’s rustic, elegant, and playful. It would look great with wood texture, lace, and burlap. Paired with an equally fun font like Lunchbox (love!) or Schoolmarm, and you’ve got the perfect chic invite!
Looking for a custom wedding invitation, save the date, or suite of collateral? Please reach out for a quote!
Happy wedding planning! Or, happy designing!
What are your favorite fonts? I’d love to hear yours below!
I love designing event invitations and collateral because it’s almost endless creativity.
As an experienced event designer, I somewhat think of the collateral as a brand of it’s own, and the invitations set the stage for a successful “user” experience. I always aim to hook the attendees and excite them for their upcoming experience. Collateral included the invitation, website hero image, and all the other touches on social media, in-office publications, and eNewsletter teasers.
This particular event was a lot of fun. I found a wonderful winemaker based in my hometown (my Mom is a wine club member), to do a wine blending event. Since the event took place in February, I did a play on winemaking-matchmaking for the Valentine flair. Each guest had a place setting (themed as well!) with five wine glasses, four full of different varietals from the winemaker.
Guests would then use a syringe to blend the varietals. After the event, I had the winemaker bottle the “winning” blend and shipped them out to the guests.
After the event, I also announced the winning blend and its “recipe”.
Overall a successful and fun event with an awesome brand.