Infographics are a lot of fun to design. I enjoy creating a color and overall theme, and then organizing and presenting data in an easily understandable format.
Even if there is no numerical data to present, content works just the same. For this specific project, I took content from an article, and repackaged it into a fun visual.
Lately I’ve been fortunate enough to take on some really fun design projects. One of which was literally “for fun” and ended up working out for an upcoming event my husband and I have been involved in for a while.
For a few years now, my husband and some of our friends took on event planning gigs, one of which is a huge annual bash for Tri-Cities Boat Race weekend (kind of like Seafair for Eastern WA, but 100x crazier). The Grizzly Bar in the Pasco Red Lion hosts thousands of people for this huge nightlife event. It’s an indoor/outdoor event in their courtyard and inside the bar. I will admit, it gets pretty wild. Especially since most attendees come every year, and KNOW it’s the one night to party (after having drank all day long in the hot sun watching the races on the Columbia River). The hotel usually sells out AND the event tickets sell out each year within the first few hours of the event.
I’ve recently taken on all of their event photography (which has become one of my really enjoyable gigs). This year, my husband thought it would be fun if I took a shot at the event brand. So together one evening, we brainstormed some ideas for the event. The theme is “all gold everything” since it’s the 50th anniversary of the Boat Races. Through evolution, I came up with this! I love it, it’s classic and clean. Just my style, and I think it really speaks to the classic nature of the event, while also being a bit flashy. I’m really excited to see it used on more collateral, but right now, I’m loving it on the white marble. The minimalist inside me rejoices.
Tool used: Illustrator (what else would I actually use?! 🙂 )
[Update August 2015] See it in use!
[Photo template created and used for social media promos]
[Event poster, design by DJ ZLuck]
Check out the photography gallery from the evening here!
Andrea Guerra is a Seattle based freelance brand designer and portrait photographer. Contact Andrea to discuss your creative needs.
Last summer, a friend of mine wanted a logo done for their family farm. These were some of the concepts I liked that never made the cut.
Names depicted are fictitious.
Each year, a firm I work for does a large event for all of the clients. (During the day, I work here as a markeing professional and do all sorts of fun things like social media and website management, event planning, marketing communications, and many other marketing and brand projects.)
In the hopes of making finance and wealth management (an often dry topic) fun, we make the events fun. It’s all about building genuine relationships with clients through fun experiences.
Each year, I get to design invitations and develop and overall event brand. The invite is the clients first taste for the event experience. For 2013, we found an inspirational speaker, Bob Goff. His message was to enjoy life and that love is not just a feeling, its a verb. Love Does. His book, by the way, is a great read. It’s made of chapters that are individual stories from his life experiences. Definitely brings some inspiration to life!
Anyway, the event was at the Woodland Park Zoo, and thinking of the message Bob would be providing (and his use of balloons throughout his book), I created this colorful brand: