Infographics are a lot of fun to design. I enjoy creating a color and overall theme, and then organizing and presenting data in an easily understandable format.
Even if there is no numerical data to present, content works just the same. For this specific project, I took content from an article, and repackaged it into a fun visual.
Each year the firm I work for does their annual client event (see my post from last year), and this year was the year of illustration.
Illustrator is literally my favorite tool in the belt. This project really pushed my skills, and taught me many more. I used the gradient mesh tool for the background (l-o-v-e), and a lot of free handing with the pen tool.
The scene on the front was a play on the view and elements of the venue, Newcastle Golf Club, and a whimsical element of the pinwheels. Side note, I also made actual pinwheels which we stuck into potted plants as centerpieces. I wanted to bring texture to the pastel and creamy (heavy gradient) color scheme, so I added a layer of texture with a grunge image, and made the cool geometric pattern for added flair.
Each year, a firm I work for does a large event for all of the clients. (During the day, I work here as a markeing professional and do all sorts of fun things like social media and website management, event planning, marketing communications, and many other marketing and brand projects.)
In the hopes of making finance and wealth management (an often dry topic) fun, we make the events fun. It’s all about building genuine relationships with clients through fun experiences.
Each year, I get to design invitations and develop and overall event brand. The invite is the clients first taste for the event experience. For 2013, we found an inspirational speaker, Bob Goff. His message was to enjoy life and that love is not just a feeling, its a verb. Love Does. His book, by the way, is a great read. It’s made of chapters that are individual stories from his life experiences. Definitely brings some inspiration to life!
Anyway, the event was at the Woodland Park Zoo, and thinking of the message Bob would be providing (and his use of balloons throughout his book), I created this colorful brand: